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Global Consumer Care Business

Moving up the value chain, Sava Global has identified Consumer Healthcare as its new business undertaking. We plan to cater this consumer healthcare category by launching a range of OTC (Over the counter) Products. Subsequently, SGCH business shall be initiated with the launch of 3 brands; Zerofig- Weight Reduction Capsule, Rankof- Anti-pyretic, Analgesic and Anti-histaminc Tablet & Biomist- Nasal Decongestion Drops.

Why enter 'Consumer Health Care'?

"Creating a Strong Global Consumer Platform", is the key reason why this OTC portfolio is an attractive one in the context of the growing lucrative nature of the global consumer healthcare market.

Consumer Healthcare is a growing market primarily because of

  • Increasing awareness & growing consciousness about health conditions
  • Increasing self-medication trend
  • Easy accessibility of medication
  • Moving from treatment to proactive monitoring and care

OTC medicines will benefit consumers by helping them to treat minor ailments and prevent illness. This is opening new gates of opportunities for the Consumer healthcare market. 

The global market for over-the-counter (OTC) non-prescription medicines remains buoyant, which reported sales worth US$86.6 billion in 2008, growth in value sales in 2009 estimated at 4.7%, bringing the value of the category to over $95 bn (source: Nicholas Hall Company).  Much of this growth has been driven by developing markets, with double-digit growth recorded in Brazil, Russia, India and China (BRIC).  Many established mature markets for OTC medicines recorded very modest levels of growth.

OTC Medicines Category

Sava Global has presence in 30 countries globally with strong Logistic & Distribution system & with its in depth understanding of Market dynamics in each region, tailored marketing efforts to fully capitalize on growth opportunities & rich product portfolio with Flagship brands that can be extend for OTC use. As a Corporate responsibility to the possible consumer Sava Global is on Making of Consumer Education Forum, which will enable easy access to Healthcare information to its consumer.

With a robust 360 degree plan SAVA Global is all set to make its footprint in Global Consumer Healthcare Market.


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